Amy Skin VI Standard Kit
The full Amy Skin visual identity kit — logos, social images, product label mockups and the one-page VI standard sheet. Logos, the avatar, the banner and the VI sheet are real vector SVGs in assets/brand/, free to download from this page.
Most social platforms do not accept SVG uploads. Export the avatar, banner and WhatsApp image to JPG or PNG (1080 × 1080 for square avatars, 1600 × 900 for the banner) before uploading to Instagram, Facebook, TikTok or WhatsApp.
Kit files
Eight vector files, three label mockups. Every preview below is shown straight and complete — no cropped logos, no cut-off text.
Main logo — dark wordmark on White
Primary lockup: gold droplet-A mark + dark wordmark on white. Use on light backgrounds and light packaging.
Reverse logo — Cream on Black
The reversed lockup for #0A0908 backgrounds, dark packaging and footer use.
Stacked logo
Stacked variant — mark above the wordmark, for narrow packs under 90 mm, such as tubes and mask sachets.
Social avatar
Square avatar for Instagram, Facebook, TikTok and WhatsApp profiles. Gold mark on black, readable at small size and safe inside a circular crop.
Social banner
Wide cover for Facebook, LinkedIn and website headers: gold mark + dark wordmark on cream.
WhatsApp business profile
Square profile image for the WhatsApp Business account — white ground, dark wordmark, gold mark.
VI standard sheet
One-page VI standard sheet: colours with hex codes, fonts, clear space, minimum size, do / don't. A4 portrait.
Label mockups
Real product photos — the AMY SKIN name printed on the pack.
Label mockup — mask packet
Real product photo — AMY SKIN printed on a face mask packet.
How to use the kit
Use the primary lockup on light backgrounds and the reversed lockup on #0A0908. Reversed is for black only — header, footer, black hero / CTA areas, black packs. Primary is for light ground only. Keep one cap height of “A” as clear space on all sides. The wordmark is a custom-drawn logotype — do not re-typeset, recolour, re-space, stretch or compress it, and do not place it over busy photography. Print minimum 20 mm wide; screen minimum 100 px wide, never below 60 px — use the droplet-A mark alone at small sizes. For the full rules, see the brand guide and the one-page VI standard sheet above.