6 Nov 2026 · Amy Skin OEM Insights
How to choose a private label serum formula?
Start with your market and your hero ingredient, not with a long ingredient list. Pick one clear story — brightening, hydration or anti-aging — then choose a ready formula or a custom formula that tells that story, and approve a sample before bulk production.
What should you decide first?
Three things. First, your market: EU, USA, Middle East or elsewhere, because the certification and claim rules differ. Second, the one skin concern your serum is for — brightening, dryness or firmness. Third, your hero ingredient: Vitamin C for brightening, Niacinamide for gentle brightening, Hyaluronic Acid for hydration, or Peptide for anti-aging.
Ready formula or custom formula?
| Option | When it fits | What to expect |
|---|---|---|
| Ready formula | You want the fastest launch | Already developed; go straight to sampling and packaging |
| Custom formula | You need your own texture, scent or ingredient story | Developed with the factory team; takes more time |
Most new brands start with a ready formula. Our formula library of 10,000+ includes 34 featured formulas — among them nine serums and serum-like essences: Vitamin C, Niacinamide, Hyaluronic Acid, Peptide, Carrot, 24K Gold Hyaluronic Acid, Retinol Under-Eye, Barrier-Repairing Essence and Blushwood Berry Seed Extract.
What does a good serum brief include?
- Your target market and the claims it allows
- Your hero ingredient and the story you want to tell
- Texture you prefer — light, rich, or in between
- Pack format: dropper or pump bottle
- Quantity per SKU (MOQ 500–1,000)
What happens after you choose?
You follow the 6-step OEM / ODM process: brief, formula and sampling, pilot and approval, mass production, QC and testing, packaging and delivery. You approve the sample before bulk production — see how sampling works.
Full INCI lists and final concentrations are confirmed per order. No fixed price is published; the price is quoted per order.